Hey everyone! In today's video, I'm thrilled to introduce you to a revolutionary vegan foundation that feels just like your ...

Bobbi Brown, 66, shared a “public service announcement” about how to “choose the correct color” of foundation to match your skin tone. The makeup artist dispelled “misinformation” about shade matching ...

In my Elroel foundation stick review, I tested the viral color-changing formula on my fair skin to see if the color-matching claims actually hold up.

You’ve probably been matching foundation to your hand or wrist your entire life, wondering why it never looks quite right on your face. Meanwhile, professional makeup artists have been using a ...

If your skin is dry, flaky, or dull, the right foundation can help restore color and vitality to your face. However, many ...

And if there's one thing Cosmo editors are always doing, it's hunting the best foundations. We spend all year testing and ...

Discover the best foundations for fair skin that actually match and flatter, from lightweight tints to full-coverage ...

If you purchase an independently reviewed product or service through a link on our website, we may receive an affiliate commission. Learn more about our policies and reviews. Have you ever wished for ...

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. Ever feel like your color match foundation is more like stage ...