What makes the best use cases for AI so effective is not the technology itself, but the way it enhances creativity and ...

Why Choosing the Right Marketing Recruiter Matters A founder friend of mine once hired a marketing lead who lit up the interview process with big ideas and indu ...

Industry leaders explore how creative briefs now combine cultural insight and data, prompting reflection on creativity in a ...

The insights these agency pros' most trusted mentors shared stuck with them for life, shaping how they show up for clients, ...

Strategy comes from the Greek stratēgos. And while everything might be all Greek to us at B&T, it certainly isn't for this 10.

The fusion of local emotion with global technology innovation is giving rise to a new visual language -- where old-world ...

We explore the question - are influencer-led shops becoming viable alternatives to creative agencies, or is the landscape ...

Agencies and brands alike are no longer looking at recruitment as a transaction, says MBR Recruitment's Piyush Ganatra.

"AI will also make the original more valuable than ever. To future-proof your brand, invest in what machines cannot create," Kassabji writes.

Marketing has long struggled to prove itself as a growth engine. What if agentic AI isn’t the threat many fear but the ...