Demand Gen is Google’s newest innovation to YouTube advertising – and it isn’t another campaign type update. After testing across 20+ brands (and a lover of segmenting), new Demand Gen features center ...
YouTube announced it’s making changes to mid-roll ads to improve the viewing experience for users while also helping creators potentially earn more revenue. Starting May 12, the Google-owned platform ...
YouTube is relying on AI in its latest crusade against seekers of an ad-free video-watching experience. The company recently announced plans to use AI models to make ads more persuasive by ...
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