Adults are actually fueling growth in the toy market by buying for themselves, and Mattel says a third of grown-ups who buy ...

Shop the best discounts on kids' toys and games in the Amazon Prime Day sale this October. Save big on LEGO, Disney and more.

Back in 1987, Ronald Reagan challenged Soviet President Mikhail Gorbachev to tear down the Berlin Wall. Michael Jackson ...

The founder developed his company to sate consumers’ thirst for healthier options.

The colorful Mexican celebration of Día de Muertos is just around the corner, and Mattel has kicked it off by unveiling a Barbie and Ken doll to honor the tradition. This year’s Día de Muertos Barbie ...

Labubus, the mischievous elf plush toys seen hanging on every celebrity’s designer bag this summer, have gone viral across the world, but now we know exactly how popular—and profitable—they have been.

Tennis icon Venus Williams has spent a significant amount of her life breaking barriers and now, she’s officially a Barbie. Barbie announced they’ll be honoring the seven-time Grand Slam singles ...

Venus WIlliams was approached by Mattel to have her own Barbie Doll included in the Inspiring Women Series. It was an offer she could not refuse. The Barbie series began in 2018 and has honored an ...

When you buy through links on our articles, Future and its syndication partners may earn a commission. Credit: Warner Bros. Illumination, the studio behind The Super Mario Bros. movie, is set to make ...

Live Action Movies British doll Sindy is getting her own movie, but it just sounds like she's reheating Barbie's nachos Animated Movies Super Mario Galaxy movie "aspires to earn its place" in Mario's ...

A new doll is living her best life with type 1 diabetes. The first Barbie doll of its kind was announced on Tuesday with a vision of enabling more children to "see themselves reflected in Barbie" ...