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In the digital era, sports are not confined to their fields of play. Savvy sports marketers know the game itself is only the beginning of building a fandom around players, teams, and leagues. ADWEEK's ...

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The transfer portal has become a way of life in college football, shedding its stigma in the name of player empowerment. Fueled by NIL, players can cash in without sacrificing eligibility and starting ...

Games The games industry might be built on borrowed ideas, but new ones have to come from somewhere – even if Fumito Ueda says "the era of game mechanics is over" Cyberpunk After working on an indie ...