Leaving all your shopping until December can put a serious strain on your bank balance. Starting in October means you can spread the cost across several paydays, making it easier to budget without ...

In the rapidly evolving world of digital marketing, Google’s Performance Max (PMax) campaigns are becoming a go-to strategy for businesses seeking smarter conversion-driven advertising ...

Instagram reaches 3 billion users, driven by popular features like Reels. 2025 U.S. ad revenue for Instagram forecasted at $32.03 billion, a 24.4% increase. Instagram's targeted ads and in-app ...

The Justice Department and Google wrapped up a two-week hearing that could have a major effect on online advertising.

When Amazon recruited longtime Microsoft product chief Panos Panay in 2023 to run its devices division, his new colleagues thought the e-commerce giant was preparing to take its consumer gadget line ...

Use audience signals to refine your reach, reduce wasted spend, and apply performance data across Google and other ad platforms.

Scammers create Facebook pages advertising “ (breed) puppies/kittens for rehoming and adoption.” They steal photos from legitimate breeders or public profiles to make the pages appear real. The ...

With Sora, OpenAI joins the race to make AI video the next frontier of social media—and a potential new revenue stream.

Responsive Search Ads (RSAs) have been around for many years now, but for some reason, so many Google Ads practitioners still find them confusing. RSAs can be incredibly powerful if you know how to ...

Most tech giants have not succeeded by creating high-cost products, but rather by making low-cost products that users can’t quit, largely funded by advertising ...

From targeted ads to identity theft, discover how data brokers operate by collecting, compiling and selling your personal information.

At the e4m BFSI summit, brand leaders spoke about how they are harnessing influencers and key opinion leaders to drive awareness, trust, and engagement ...