How Google Makes Billions Off You—And How To Opt Out

Google changed its policies about fingerprinting. Google sells access to audiences. Google's ad platforms allow you to do that. This means they can serve highly personalized ads. It's doing so in a ...

Audience targeting in Google Ads Search campaigns: How to layer data for better results

Use audience signals to refine your reach, reduce wasted spend, and apply performance data across Google and other ad platforms.

Google willing to share digital ad data with publishers to address monopoly, executive testifies

Google is willing to cough up more advertising data to publishers to fix its illegal monopoly over digital advertising technology, a top executive admitted Tuesday.
Reuters

Google seeks to avoid ad tech breakup as antitrust trial begins

DOJ seeks to make Google sell its ad exchange, AdX Google proposes policy changes instead Trial part of broader US crackdown on Big Tech ALEXANDRIA, Virginia, Sept 22 (Reuters) - Alphabet's Google is ...

Google faces antitrust déjà vu as US seeks to break up its digital advertising business

After deflecting the U.S. Justice Department’s attack on its illegal monopoly in online search, Google is facing another attempt to dismantle its internet empire during a trial focused on its abusive ...