Microsoft has stepped up its investment in Xbox Game Pass, signing agreements with more than 150 partner studios in what it ...

Roblox 2025’s How to Train Your Dragon lets players experience flying legendary dragons and completing quests to level up. New players can unlock special rewards through promo codes, which enhance ...

Instructions on setting up your VR headset, from Steam-compatible headsets to Oculus Quest, to work with Roblox.

Xbox has revealed that it's made its largest investment in Game Pass to date this year, with over 150 studios lining up to ...

Xbox boss Chris Charla, who runs Microsoft's independent gaming label ID@Xbox, has commented on the state of Game Pass and ...

One reason that Fortnite is sharing the wealth with community developers is that its biggest competitor, Roblox, has been ...

Sometimes, you don't need to embark on an epic adventure to save the world. These games will make you fans of the cozy genre.

Digital accessories inside games have grown into a major slice of global consumer spending and now sit beside real-world ...

In the digital era, sports are not confined to their fields of play. Savvy sports marketers know the game itself is only the beginning of building a fandom around players, teams, and leagues. ADWEEK's ...

Cam Ward and the Tennessee Titans offense had a day filled with missed opportunities in Ward's first career NFL start. The Titans lost 20-12 to the Denver Broncos on Sept. 7 at Empower Field at Mile ...

With Hollow Knight: Silksong out now, many players are celebrating its unexpectedly low $20 price tag. But some independent developers are pointing out that great as this may be, it could lead to ...

Bethesda’s former VP of publishing, Pete Hines, still sounds skeptical of Game Pass. Nearly two years after leaving the Fallout and Elder Scrolls maker, the veteran video game marketer shared his ...