Google Ads can now surface a recommendation to link your unlinked Google Analytics account to your Google Ads account. The neat part is that the linking of your Google Ads and analytics account can be ...

Google is sunsetting the session-related metrics for Google AdSense. Google said this includes all metrics that rely on ad ...

Measuring awareness, consideration, conversion, and loyalty reveals how brand marketing drives real business outcomes.

As search shifts to prompts and conversations, advertisers must move beyond keywords. Google's AI Mode reveals where the next ...

Master B2B SaaS lead generation with proven top-of-funnel strategies. From Google Ads to content marketing, discover tools ...

Google and app developer Flo Health will pay $56 million to settle a class action claiming they violated the privacy of ...

AI search is leading a steep drop in website traffic, but Google sees this as opportunity for marketers. Find out why.

You can’t go online without interacting with Google in some way. And while we pretty much all know by now that the tech titan makes money from advertising, you might not know the scale of that revenue ...

The YouTube Works Awards South Africa 2025 recognised the country's most innovative and effective advertising campaigns.

Industry leaders explore how creative briefs now combine cultural insight and data, prompting reflection on creativity in a ...