In this video, we explore the unique experiences of TikTok Live, sharing insights from our livestream experiment. We analyze ...

Trust has become the essential foundation of the creator economy. However, this foundation faces a significant threat as ...

A bar in Florida has become a TikTok sensation as viewers can’t stop watching the live cameras they have showing off their drunk customers.

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Washington Post reporters analyzed data from over 800 TikTok users to learn how the app turns people into power users, some ...

Meta’s work to improve its ranking systems has already increased time spent on videos on Facebook by more than 20 percent ...