In less than 48 hours, Apple will finally begin its big September "Awe dropping" iPhone event, and we'll get our official look at the long-anticipated iPhone 17 lineup. The hardware announcement will ...

Final update, September 10, 2025, 11:04AM ET: Apple announced new iPhones, Apple Watch and AirPods models on September 9. The full rundown of new releases: the iPhone 17, iPhone Air and iPhone 17 Pro ...

Additionally, expect up to three new Apple Watch models, with the satellite-connected Apple Watch Ultra 3 and a possible new entry-level Apple Watch SE flanking the Apple Watch Series 11. Rounding out ...