The marketer of brands including Pringles and Pop-Tarts found that predictive impact scoring can boost creative performance ...

An analysis of teams facing off against pass funnel and run funnel defenses in Week 5, and what it might mean for your ...

AppLovin’s AXON platform drives top-tier margins and growth across gaming and new sectors, with scalable expansion ahead. See ...

From Boots and British Airways to Water Babies, we analyze the top picks from ITV and Sky to uncover six trends that prove ...

ICE’s main investigative database, built by Palantir Technologies, already uses algorithmic analysis to filter huge ...

Jeeva.ai automates the top of the sales funnel, empowering reps to focus on closing deals and driving revenue in today’s ...

Israel's military used Microsoft Azure to store Palestinian phone call recordings, sparking controversy and leading to Microsoft's internal review.

Vercel has released Vercel Drains, a system for exporting observability data from its platform into external services. The feature unifies logs, distributed traces, web analytics events, and ...

AI's full impact extends beyond cost-cutting to organizational transformation, accelerated growth and enhanced human ...

With new metrics like MTA, LTS and conversion path reporting, Amazon Ads gives marketers deeper insight into performance across the funnel. The post How Amazon Ads enables full funnel measurement ...

The SFMTA reports a 72% reduction in speeding at locations with installed speed cameras, indicating the program's ...

SAVVY saver Joanne Gascoyne has managed to build a huge £220,000 nest egg thanks to the golden 15% savings rule. A handy app ...