Winning an ad agency award can really change the game for your agency. It’s not just about having a shiny trophy on the shelf ...

The insights these agency pros' most trusted mentors shared stuck with them for life, shaping how they show up for clients, ...

Knowing how to price your creative work isn't straightforward. It depends on your business model (freelancer or large agency) and the scale of the project. But it is a vital part of your creative ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Artificial intelligence has sparked intense debate in the creative industries. For some, it ...

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The survey, conducted among 130 U.S. marketing and advertising agency professionals, also found that a third of campaigns (34%) don’t resonate with their target audience or generate new leads (35%).

The Financial Times has appointed New Commercial Arts as its creative agency following a competitive three-way pitch. The final shorlist included NCA, VCCP and Joint. The review, which kicked off in ...