Apple Stores are taking two important steps to try and prevent scratches and marks on their display units. Since ...

According to Apple, the scratch marks on iPhone 17 demo units should just rub off. However, tech experts say the Pro models suffer from a different issue.

We wouldn't be exaggerating if we said that our lives revolve around our phones. Similar to how your heart skips a beat every time you check your pocket and don't feel the presence of your little slab ...

Apple has weakly attempted to combat "scratchgate" by claiming some of the scratches seen on in-store iPhone 17 models are ...

Apple is rolling out new measures in its retail stores to address reports of scratches and marks on iPhone 17 demo units.