The strategic function within advertising agencies is facing an inflection point. According to WARC’s The Future of Strategy 2025 report, 80% of strategists worldwide believe their discipline is “at a ...

Prime numbers are sometimes called math’s “atoms” because they can be divided by only themselves and 1. For two millennia, mathematicians have wondered if the prime numbers are truly random, or if ...

“It’s possible that the mice weren’t seeing them,” admits Shin, “because the technique has involved a relatively small number of neurons, for technical limitations. But in the future, one could expand ...

The writer Tristan Gooley describes how a pair of familiar constellations can help a person navigate in darkness when other methods fail.

Researchers from Tokyo Metropolitan University have developed a new structure determination method using nuclear magnetic resonance (NMR) spectroscopy which shows how different parts of complex ...

The findings of the systematic review call for better pre-surgical counselling, routine screening of patient concerns, and holistic support during survivorship.

Strategists are unclear on AI’s long-term impact on their roles. Nearly half (46%) disagree that AI will erode their value in the future, however more strategists agree (37%) than disagree (34%) that ...

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