Results agility means shifting the focus from activity to outcome. In this example, the better measure might be first-contact ...

Has your boss or client ever question the value of your SEO results because they can’t see the direct revenue? Do you see some stakeholders get wrapped up in vanity metrics that affect your strategic ...

With 74% of US companies transitioning to a permanent hybrid model, leaders are turning their attention to measuring the success of their hybrid work model. That’s because there’s a single traditional ...

Someone once famously said, “You can’t manage what you can’t measure.” This certainly holds true for biases. We all have biases. Our conscious biases—or those we’re aware of—are fairly easy to ...

Tucked away in the Settings section of Google Search Console is a report few SEO professionals discuss, but I like to monitor. These reports are known as Crawl Stats. Here, you’ll find an interesting ...

This post was written by Rob Zuber, CTO of CircleCI I’ve been leading software teams for more than 20 years and one thing I’ve learned about metrics is that leaders tend to put too much emphasis on ...

At the heart of all advertising lies the ultimate goal: Cut through the noise and capture a potential consumer’s interest long enough for them to make a connection with the brand. There is no single ...