Purpose: This study explores the influence of perceived brand authenticity on emotional and behavioral loyalty among ...

Objectives This study aimed to assess the prevalence of depression and anxiety and to identify factors associated with these conditions among caregivers of children and adolescents with epilepsy ...

MMM isn't a replacement for all attribution, but it is a powerful strategic layer that can restore clarity to marketing ...

Discover how Barra Risk Factor Analysis evaluates investment risk with over 40 metrics, including earnings growth, to inform market-relative portfolio decisions.