Understand the key differences between search rankings and AI citations, and how to create content that performs in both.

Judge Amit P. Mehta's opinion emphasizes how the rise of AI search has opened new competitive possibilities and saved Google from the DOJ's most onerous requests.

Behavioral data helps us understand what drives users to a search, where they carry it out, and what points of friction might ...

Apply that skill to strategy: focus on context, clarity, and information gain so your content becomes the answer AI and users trust. Strong technical fundamentals still drive rankings, but ...

Attention is now everywhere—across search engines, ChatGPT, TikTok, Reddit, Instagram, Amazon, and a variety of AI-powered assistants that appear the moment ...