Results agility means shifting the focus from activity to outcome. In this example, the better measure might be first-contact ...

Keyword difficulty is a metric used by SEO pros to help quantify how easy or hard it is to break into the search engine results. It gives the SEO pros a way to gauge the level of effort needed to ...

Someone once famously said, “You can’t manage what you can’t measure.” This certainly holds true for biases. We all have biases. Our conscious biases—or those we’re aware of—are fairly easy to ...

As a small business owner, Liz understands the unique challenges entrepreneurs face. Well-versed in the digital landscape, she combines real-world experience in website design, building e-commerce ...

Performance-based services contracts, in which agencies hold contractors accountable for attaining specific goals, have been around for a while. The question now, federal officials said during a March ...

There are a lot of numbers in front of the men's NCAA Tournament selection committee each year, with the intention that no team be defined by any one of them. There is no threshold to pass for a ...

There are over 10 million non-government organizations worldwide. Donors do not have enough time, attention, or cognitive bandwidth to evaluate and consider their relative merits when deciding to whom ...