Effectively implementing real agile marketing should get your team beyond being order-takers to becoming real drivers of ...

Profitable Customer Value (PCV) refers to how much profit your customers generate due to marketing. This is the measurable ...

Learn the core practice of dividing a broad market into distinct subsets of consumers based on shared characteristics.

Most people don’t decide to work with a financial advisor after one interaction. You need multiple touch points over time.

Inbound and outbound marketing are two foundational strategies within the marketing universe, each with a distinct approach ...

The custom part is what’s new: Cardi B fans can earn a ‘Bardi Gang’ badge; Ed Sheeran fans a ‘Sheerio’ badge; and J Balvin fans a ‘La Familia’ badge. As with the existing top-fan badges, these appear ...

Email marketers put too much stock in external benchmarks, which can give them a distorted view of their performance and cause them to make ill-informed strategic and tactical mistakes. That was the ...

From targeted ads to identity theft, discover how data brokers operate by collecting, compiling and selling your personal information.

Aimee Picchi is the associate managing editor for CBS MoneyWatch, where she covers business and personal finance. She previously worked at Bloomberg News and has written for national news outlets ...

WASHINGTON, Sept 9 (Reuters) - The U.S. government will address what it sees as an epidemic of chronic illness among American children, calling for changes such as offering full-fat milk in cafeterias ...

You might use these apps every day, but have no idea what they collect. These 20 apps are quietly harvesting your location, ...

If you filed a claim in Facebook's $725 million privacy settlement, you could soon get a payment, according to the settlement's administrator. Millions of consumers who used Facebook over a 15-year ...