Effectively implementing real agile marketing should get your team beyond being order-takers to becoming real drivers of ...

Profitable Customer Value (PCV) refers to how much profit your customers generate due to marketing. This is the measurable ...

The ability to test, learn and iterate at speed means marketers can see what works in real time. Not only that, but you can ...

The custom part is what’s new: Cardi B fans can earn a ‘Bardi Gang’ badge; Ed Sheeran fans a ‘Sheerio’ badge; and J Balvin fans a ‘La Familia’ badge. As with the existing top-fan badges, these appear ...

From targeted ads to identity theft, discover how data brokers operate by collecting, compiling and selling your personal information.

You might use these apps every day, but have no idea what they collect. These 20 apps are quietly harvesting your location, ...

National AI usage among businesses is 9.2%, with a projected increase to 11.6% in six months. Utah leads state AI business adoption at 15.7%%; Delaware's projected rate is highest at 19.1%.

I sat down with Alex Hanson, the founder of The Shelf Dude, a business that started as a weekend side hustle and has now ...

I sat down to record this five-part crash course for anyone struggling to make Facebook ads actually work. Whether you're running a local business, selling an online product, or just trying to get ...

What are the primary job responsibilities of marketing operations professionals? Do those responsibilities vary by team and company size? Which responsibilities do marketing ops professionals think ...

Meta will also use voice recordings, photos, and videos acquired through footage from Meta’s Ray-Ban smart glasses to create ...

Meta says user interactions with its AI assistant will soon help generate ads and other social media content for profiles on ...