What makes the best use cases for AI so effective is not the technology itself, but the way it enhances creativity and ...

Why Choosing the Right Marketing Recruiter Matters A founder friend of mine once hired a marketing lead who lit up the interview process with big ideas and indu ...

Industry leaders explore how creative briefs now combine cultural insight and data, prompting reflection on creativity in a ...

The insights these agency pros' most trusted mentors shared stuck with them for life, shaping how they show up for clients, ...

Strategy comes from the Greek stratēgos. And while everything might be all Greek to us at B&T, it certainly isn't for this 10.

Deepshikha Bhardwaj of Schbang reflects on how brands must evolve to create work that captures attention, engages deeply, and ...

Prodapt, an AI-at-core global technology leader, today announced the launch of BOLDEST, a new entity designed to help brands navigate the complex, data-rich, AI-infused landscape of modern digital ...

First published on Sept. 29, 2025 at 8:33 a.m. PT.

Marketing has long struggled to prove itself as a growth engine. What if agentic AI isn’t the threat many fear but the ...

Modern brands expect personalization, data, and enterprise-grade delivery that fragile stacks can’t provide. But are agencies ...

Gersh president Leslie Siebert calls the Tilly Norwood phenomenon “frightening” and "we’re not going to be that agency” to represent the AI creation.