Use audience signals to refine your reach, reduce wasted spend, and apply performance data across Google and other ad ...

Pepsi's marketing has long attempted to appeal to younger buyers, but this backfired terribly with one ad starring Kendall ...

A pro-Ciattarelli super PAC excluded disproportionately nonwhite areas from its YouTube attack ads on Mikie Sherrill except ...

AI-generated video in the ad shows Cuomo driving a subway train, standing on the floor of the New York Stock Exchange, and ...

As brands double down for Diwali, Shubha Pai of Google India, reflects on what shaped this season’s campaigns, from CTV and ...

YouTube’s new program links advertisers and agencies with vetted third-party experts in media buying and campaign management.

Abu Dhabi, United Arab Emirates: eToro, the trading and investing platform, has rolled out a locally flavoured, AI-driven ...

YouTube's "Activation Partners" program will show advertisers trusted third-party partners known for "expertise in buying strategies and campaign management," including platform-specific optimizing ...

Tourism Ireland spent almost €200,000 on a marketing campaign built around the hit TV show Wednesday, saying that “screen ...

Creative consistency by WeBuyCars, South Africa's premier vehicle trading platform, turns topical humour into powerful brand ...

Marketers of any variety need no introduction to Dove’s Real Beauty. The iconic Ogilvy campaign, launched in 2004 on behalf of the Unilever-owned brand and still running strong after more than two ...

Portraying Univision as a crucial political tool for Republicans, President Trump is publicly pressing Google to restore ...