Pepsi's marketing has long attempted to appeal to younger buyers, but this backfired terribly with one ad starring Kendall ...

Spotify Advertising is transforming marketing education into music with its latest campaign, "Tunetorials", a playful series that turns ad strategy lessons into catchy tracks.

As brands double down for Diwali, Shubha Pai of Google India, reflects on what shaped this season’s campaigns, from CTV and ...

Abu Dhabi, United Arab Emirates: eToro, the trading and investing platform, has rolled out a locally flavoured, AI-driven ...

YouTube's "Activation Partners" program will show advertisers trusted third-party partners known for "expertise in buying strategies and campaign management," including platform-specific optimizing ...

Tourism Ireland spent almost €200,000 on a marketing campaign built around the hit TV show Wednesday, saying that “screen ...

In early September, Passaic County voters began seeing a YouTube ad claiming that utility rates will be worse under U.S. Rep.

Creative consistency by WeBuyCars, South Africa's premier vehicle trading platform, turns topical humour into powerful brand ...

Careem Quik's playful ads raised eyebrows, playing across the radio waves, DOOH screens, digital channels and owned social media platforms.

I sat down to record this five-part crash course for anyone struggling to make Facebook ads actually work. Whether you're running a local business, selling an online product, or just trying to get ...

Google launches Pehla Qadam Bootcamp in Lahore to help Pakistani businesses scale through Ads and AdMob training.

Video editing has become an indispensable skill for creators, businesses, and hobbyists looking to craft compelling stories ...