YouTube has become a critical platform for brands to reach their audience. Understanding YouTube’s three key ad formats – in-stream, in-feed, and Shorts – is essential to creating campaigns that ...

Demand Gen is Google’s newest innovation to YouTube advertising – and it isn’t another campaign type update. After testing across 20+ brands (and a lover of segmenting), new Demand Gen features center ...

Learn how to easily create and setup a new or second YouTube Brand Channel Account in this no-nonsense tutorial (NEW 2020 method!). You can choose if you want to make a personal or open a brand ...

YouTube is relying on AI in its latest crusade against seekers of an ad-free video-watching experience. The company recently announced plans to use AI models to make ads more persuasive by ...

YouTube announced it’s making changes to mid-roll ads to improve the viewing experience for users while also helping creators potentially earn more revenue. Starting May 12, the Google-owned platform ...