PHOENIX — The NCAA Division I Council approved a package of rules Wednesday related to how athletes are compensated for their celebrity endorsement work and proposed allowing schools to be more ...
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Co-Creating With Athletes: The Next Brand Advantage
Today's athletes build brands, communities, and culture. As creator culture rises, the strongest partnerships start with an athlete's lived narrative and a real connection to the product.
On Feb. 1, more than 48,000 high school student athletes across the country signed letters of intent to join collegiate sports programs at Division I or Division II schools — many of them enticed by ...
Mother-child partnerships in professional sports and entertainment are reshaping the investment scene. Now a trailblazing network of professional athletes’ mothers, League of Industry Moms, is ...
A bipartisan group of senators is working on a college sports bill that would pre-empt state laws and create national regulations for name, image and likeness compensation to players, establish an ...
The athletes whose lawsuit against the NCAA is primed to pave the way for schools to pay them directly also want a players’ association to represent them in the complex contract negotiations that have ...
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