The most effective way to measure the health of one’s brand is by looking at returning customers. If you have built enough strength in your brand’s trust and consistency, you naturally build brand ...

Find new ideas and classic advice on strategy, innovation and leadership, for global leaders from the world's best business and management experts.

Measuring the truly important things in business is harder than it looks. While collecting data points like profit, expenses ...

Cloud computing turns infrastructure into a utility that you rent by the unit, then release when finished, and the bill ...