As part of this offering, Nielsen has also developed a new set of metrics that gauge the efficiency of achieving both reach and attention. By combining Adelaide’s AU with Nielsen’s established reach ...

This Reddit Ask Me Anything reveals the biggest mistakes marketers make and what actually works for authentic brand presence.

In a new book, the technology critic Cory Doctorow expands on a coinage that has become bleakly relevant, in Silicon Valley and beyond.

Unless you have academics, experts, and butlers at your service, like kings, merchant families, and popes in the old days, you may want to open your Chrome browser and Google stuff. This is what most ...

From video viewers to stalled opportunities, learn LinkedIn Ads retargeting strategies that map to every funnel stage and grow B2B revenue.

I sat down to record this five-part crash course for anyone struggling to make Facebook ads actually work. Whether you're running a local business, selling an online product, or just trying to get ...

Use audience signals to refine your reach, reduce wasted spend, and apply performance data across Google and other ad platforms.

Retail media networks (RMNs) burst onto the scene as a transformative solution for lower-funnel, point-of-purchase conversions. It’s no wonder the category is surging: eMarketer projects retail media ...

Rafael Nuissier, a Solopreneur specializing in revenue optimization, today announced the release of The Funnel Formula – Skyrocketing Conversions Through Customer Journey Mastery, together with the ...

Creating an astrology birth chart is more than a tool to test your compatibility with a current partner (or past one if you’re still yearning after an ex. This is a safe space). Mankind has been using ...

ChatGPT is rolling out Instant Checkout, starting with U.S. Etsy listings and expanding to Shopify merchants. This pushes product discovery and purchases into chat, creating a new top-of-funnel ...

Meta will soon start personalizing ads on Facebook, Instagram, and its other platforms based on interactions with Meta AI.