The e-commerce giant has launched a new feature on its app called "Add to Delivery," a button that allows customers to add additional items to a delivery for an order that has already been placed.

In June, the Central Consumer Protection Authority had ordered e-commerce platforms to eliminate dark patterns within three months after carrying out self-imposed audits.

The government has launched an investigation into e-commerce platforms charging extra fees on cash-on-delivery (COD) orders.