Excel doesn’t have a direct equivalent. To achieve the same result, you’d either have to piece together complex formulas with functions like SEARCH or write custom VBA scripts. While those approaches ...

HoldCo Bros are back! @NikonomicsPodcast and I talk about three ideas in this episode, following up from Episode #86. We ...

Our 5th annual State of SEO report shows how marketers scale content, adopt AI & strengthen authority to sustain results in the coming year. Two-thirds of SEO professionals say original content ...

Google antitrust case shows that the AI Overviews ranking process does not use links as part of the ranking process. A sharp-eyed search marketer discovered the reason why Google’s AI Overviews showed ...

Sometimes we don’t appreciate people until they’re gone. That thought came to mind with the news that the Gallup Organization’s latest poll shows a dramatic surge in positive views of immigrants. The ...

'Gemini is coming to Google Home,' the company says in an X post that shows the top of a new Nest Camera. Don't miss out on our latest stories. Add PCMag as a preferred source on Google. Google is ...

Health Secretary Robert Kennedy’s Senate testimony Thursday made one thing crystal clear: He won’t be restoring sanity to our public health bureaucracies, desperate as the need is. In a Finance ...

If you were a Big 12 football fan with no particular rooting interest, you'd have chosen any other setting on Saturday, Sept. 6, than Jones AT&T Stadium. At any rate, it was another fun Saturday for ...

Donald Trump has ticked many boxes in his life and career: husband (three times), father (of five), (multi-)billionaire, President (twice). But he’s made clear that there’s one title he really wants ...

It’s certainly an unusual New York City mayor’s race. If you recently started paying attention, here’s the extremely abridged version: Our incumbent Mayor Eric Adams should have had an easy path to ...