Sponsors, including Factor Bikes and title partner Premier Tech, have openly advocated for a rebrand. Both are stating that ...

The cycling team have been the subject of many pro-Palestine protests this season leading to two of their sponsors requesting ...

The Israel-Premier Tech team is to drop Israel from its name from next season, with owner Sylvan Adams also stepping back ...

The Israel–Premier Tech cycling team will undergo a full rebrand for the 2026 season, moving away from their Israeli identity after more than a decade, they said on Monday.

Cycling team Israel Premier Tech has announced it is changing its name and moving away from its national identity.