Google Ads will stop automatically making all new conversion goals account-default, helping campaigns avoid bidding toward irrelevant signals.

Meta Platforms (META) has had discussions with Google (GOOG) (GOOGL) about using the latter's Gemini artificial intelligence ...

As customer journeys migrate into LLMs, you need new ways to track behavior. Here’s how LLM tracking tools approach the ...

To drive results, data must shape decisions in real time. That means prioritizing clarity, ownership and follow-through. When ...

SEO isn’t dead, but marketers will need to pivot to new strategies that prioritise AI citations in the coming years, leaving the traditional website model unrecognisable.

Explores how India's tax code uses concessions, exemptions, and deductions to achieve public policy goals, aligning with constitutional directives and social ...