Cracker Barrel’s CEO bet the company on a bold rebrand—removing the iconic “Uncle Herschel” logo in a push to modernize the chain. The backlash was immediate, severe, and across political lines.

Did something feel…off about the whole Cracker Barrel debacle to you? Did you, in the midst of the endless stream of outrage directed at the Southern country-style restaurant, pause and think, ...

Cracker Barrel shares slid Thursday after fourth-quarter earnings disappointed, after the restaurant chain's swift reversal of its controversial logo redesign that went viral online. The company — ...

Cracker Barrel Old Country Store (CBRL) shares declined 3% in early trading on Thursday after multiple Wall Street analysts trimmed their price target on the stock, noting a decline in traffic ...