From spotting red flags early to prioritizing global experience, here are my top nine strategies for cultivating marketing ...

Senior marketers are finding success by using AI and data to connect, measure and optimize the entire marketing ecosystem.

Nearly two-thirds (63%) of global procurement executives are diversifying their supplier base in response to recent geopolitical events. This sourcing shakeup is opening up the rare opportunity for ...

New research shows that entrepreneurs who test their ideas with a small, focused group of potential customers are more likely ...

Network marketing, also known as multi-level marketing (MLR), is a business model that relies on person-to-person sales by independent representatives, often working from home. Network marketing ...

Getting people to take you seriously and attracting new clients are two of the biggest obstacles new advisers have to ...

There is need for ONDC to redefine its role and relevance in the Indian context. To become relevant, Government needs to set ...

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KALAMAZOO, Mich. — A Kalamazoo-based, custom home builder business called Pennings & Sons partnered with the local chapter of the national nonprofit, Sleep in Heavenly Peace, to host "Bed Build Day." ...

Discover how the 4Ms—market intelligence, modeling, mix, and measurement—create a structured, measurable go-to-market plan ...

Leaders decode the rise in consultancies and whether consultancy arms are becoming the last bastion of value agencies can ...

Tamil Nadu has teamed up with the MeitY to boost the growth of deeptech startups in the state, while rolling out schemes to ...