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To build a solid foundation for your business, you must first identify your typical customer and tailor your target marketing pitch accordingly.

A new romantic relationship isn’t something your client is likely to talk about, unless you ask. Do so — you can provide helpful guidance and win a new client in the process. Romantic compatibility ...

Discover what brand awareness is, why it matters, and how to effectively build it using proven strategies to ensure your brand stands out in a competitive market.

If you read an article, see a newbook or hear about an organization a customer might be interestedin, drop a note or make a quick call to let them know. Consider follow-up calls business ...

Customer service is the direct, one-on-one interaction between a consumer making a purchase and a representative of the company that is selling it.

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