Retail media networks (RMNs) burst onto the scene as a transformative solution for lower-funnel, point-of-purchase ...

Discover how the outcomes era enables marketers to connect upper-funnel brand activity directly to sales using transaction data, aligning CMOs, CFOs, and agencies around measurable growth.

Use audience signals to refine your reach, reduce wasted spend, and apply performance data across Google and other ad ...

The rise of retail media 3.0 is transforming marketing in the region, helping brands fuse commerce, content, and measurable impact ...

I sat down to record this five-part crash course for anyone struggling to make Facebook ads actually work. Whether you're running a local business, selling an online product, or just trying to get ...

AI tools can streamline paid search campaigns – but only with the right prompts, privacy settings, and human oversight.

Rafael Nuissier, a Solopreneur specializing in revenue optimization, today announced the release of The Funnel Formula – Skyrocketing Conversions Through Customer Journey Mastery, together with the ...

Facebook's vice president of product, Jagjit Chawla, talks about how the platform treats AI-generated content and how you can ...

The '70s birthed a number of restaurants we still know and love today. This burger chain is one that has managed to hang on ...