Discover how the outcomes era enables marketers to connect upper-funnel brand activity directly to sales using transaction data, aligning CMOs, CFOs, and agencies around measurable growth.

I sat down to record this five-part crash course for anyone struggling to make Facebook ads actually work. Whether you're running a local business, selling an online product, or just trying to get ...

AI tools can streamline paid search campaigns – but only with the right prompts, privacy settings, and human oversight.

Facebook's vice president of product, Jagjit Chawla, talks about how the platform treats AI-generated content and how you can ...

The '70s birthed a number of restaurants we still know and love today. This burger chain is one that has managed to hang on ...

Meta announced it's bringing an updated recommendations engine for Reels on its original social network, Facebook. It's ...

The Wisconsin LGBTQ History Project funneled a "ground swell" of public support for a rainbow crosswalk into a new one in ...

Influencers are the new cultural power brokers, so says every article you see online. They shape taste, dictate trends, and, in some cases, even influence what the news covers. But this cultural ...

Do you want to take advantage of the millions of people who use LinkedIn every day? LinkedIn offers a great opportunity to ...

2. Adopt an AI-first stack from day one. Use AI-forward customer relationship management (CRM) for automatic notes, call ...

Meta announced on Tuesday a new Facebook algorithm update that will showcase more Reels videos tailored to users’ preferences ...

Meta’s work to improve its ranking systems has already increased time spent on videos on Facebook by more than 20 percent ...