Beauty Writer Rachel Williams raved about the results of the Maybelline Colossal Bubble Mascara earlier this year.

According to the brand in 2022, one tube of the mascara sold every five seconds. And since it retails for less than $5, it’s easy to see why folks are smitten with the budget-friendly find.

No makeup look, natural or colorful, is complete without some gorgeous sky-high lashes. Let’s face it, most of us were sadly not blessed with natural falsies lashes. We have to fake it til we make it ...

I applied this mascara at 9:20 a.m. sitting at my desk in the office. At 9:30 a.m. I was receiving compliments from my co-workers, telling me how long, fluffy and false-lash-like my eyelashes looked.

Like just about everyone, I was sceptical when it came to press on nails. I'd never been any good at applying them - and whenever I did, they'd just fall off after a few hours anyway. So, I honestly ...

ICYMI, Amazon Prime Big Deal Days – aka Amazon Prime Day – has literally flown by, and now there is only three hours left as the sale officially ends tonight at midnight. Honestly, the amount of ...

Retailers of all kinds share a common goal: to earn more revenue. Product bundling is an excellent way to increase revenue without developing new products or ...

What if the very makeup habits you trust to keep you looking young are secretly speeding up the aging you’re desperate to hide?

There are a few simple ways to achieve ghost lashes, including: minimal or no mascara, and using tools to simply accentuate your own lashes. Pair your ghost lashes with a fresh-faced glow to ...

For hardcore beauty devotees like myself, Amazon Prime Day is utterly thrilling. It’s the perfect time to stock up and save on makeup and skin care items — from everyday essentials to splurge-y ...

MADISON, Wis. (AP) — The Wisconsin Department of Justice on Monday asked a judge to immediately put on hold his order that would require elections officials to verify the citizenship of all 3.6 ...