Apple TV + is undergoing a makeover. The streamer has dropped the plus sign and is now simply Apple TV, “with a vibrant new ...

The streaming service, now called Apple TV, announced the change Monday at the bottom of a press release about something else ...

Plus down, Thotiana. Apple TV has become the latest streaming service to try and rebrand its way into viewers’ hearts. As ...

Apple says it’s given the streaming service a ‘vibrant new identity.’ ...

Apple TV+ is now called Apple TV. Branding experts applauded the rebrand. One said that "simplicity is the ultimate flex." ...

Apple’s departure from its plus identity joins ESPN, which has rebranded its subscription app. The Hollywood Reporter points ...

The company revealed the news in very lowkey fashion, at the end of a press release about when its F1 movie will land on ...

At any rate, if you see Apple TV+ branding disappear from your Apple TV app, that's why. All your subscription content will still be there, just without a plus symbol next to it. The big dangling ...

Following Apple's one-line announcement earlier today that Apple TV+ is being rebranded as simply Apple TV with a "vibrant ...

The Roku Streambar SE soundbar is an affordable way to enhance your TV's audio quality while also adding streaming services ...

The families of the 16 victims killed in the devastating blast at a Tennessee explosive plant have been notified, authorities ...

While smart TVs have been around for a long time at this point -- I personally had one back in 2011 -- the earliest models ...