Apple buried its TV+/TV rebrand in a press release announcing the streaming premiere date (Dec. 12) for its F1 movie starring ...

Apple has announced the new name for its streaming service, Apple TV+, which first launched in November 2019. This comes ...

The streaming service, now called Apple TV, announced the change Monday at the bottom of a press release about something else ...

The "vibrant new identity" was announced in a press release for the 'F1' movie. Apple is rebranding its Apple TV + streaming ...

Plus down, Thotiana. Apple TV has become the latest streaming service to try and rebrand its way into viewers’ hearts. As ...

Apple says it’s given the streaming service a ‘vibrant new identity.’ ...

Apple TV+ is now called Apple TV. Branding experts applauded the rebrand. One said that "simplicity is the ultimate flex." ...

Apple’s departure from its plus identity joins ESPN, which has rebranded its subscription app. The Hollywood Reporter points ...

The company revealed the news in very lowkey fashion, at the end of a press release about when its F1 movie will land on ...

At any rate, if you see Apple TV+ branding disappear from your Apple TV app, that's why. All your subscription content will still be there, just without a plus symbol next to it. The big dangling ...

Following Apple's one-line announcement earlier today that Apple TV+ is being rebranded as simply Apple TV with a "vibrant ...

Apple has announced that the streaming service Apple TV+ will be rebranded as Apple TV in a recent press statement.