Campaign Trail is our analysis of some of the best new creative efforts from the marketing world. View past columns in the archives here. Plenty of executives describe themselves as “ninjas” and “rock ...

Best Buy has decided to get its hands dirty by digging deeper into the ad tech ecosystem. Best Buy Ads, the consumer ...

For whatever reason, ads are everywhere you look in the digital world, and brands are getting increasingly creative with ...

NFL RedZone will no longer have seven hours of commercial-free football. The channel will still have seven hours of NFL action from the early- and late-afternoon Sunday windows, beginning at 1 p.m.

Macy’s Media Network will launch a pilot with Amazon Retail Ads Service, enabling partners to purchase ads on its website through the Amazon Ads console and other APIs, according to a company ...

The Stockbridge-Munsee Mohicans stood on the banks of the Hudson River in the autumn of 1777, armed with flintlock muskets and a fierce loyalty to a cause that wasn’t theirs. The tribe, whose ...

Gilbert Garcia, Owner & Managing Partner at Garcia Hamilton & Associates, says 5% yields are a buying opportunity, tariffs are a headwind, and the bond market signals the Fed must cut rates faster.

Learn how Google Ads placement targeting works – what it is, where to find it, how to block the junky sites, and whether it’s worth testing.

Lane Kiffin and the Ole Miss Rebels have signed Iowa Western Community College offensive lineman Cooper Johnson, according to 247Sports. The Lincoln (Neb.) native is a member of the 2023 Recruiting ...

The Big Ten is expanding again, according to a report from On3's Brett McMurphy. Although McMurphy reported the conference isn't sure which schools it will be adding yet, he referred to new Maryland ...

The title of a recent Kern County grand jury report helps explain why Bakersfield’s roads are so dangerous for motorists, cyclists and pedestrians. In their report — “The Proliferation of Bike Lanes: ...

The second quarter ended nine days after the ad was released, leaving little time to see the full impact of the campaign. By Hannah Ziegler In an earnings call this week, American Eagle executives ...