With impressions & clicks seemingly fading in relevance, AI assistants have becomes the primary commerce interface and brands ...

Bartlett’s edge comes from two habits that any Shopify team can adopt. Care about tiny details that compound into higher ...

ChatGPT is rolling out Instant Checkout, starting with U.S. Etsy listings and expanding to Shopify merchants. This pushes product discovery and purchases into chat, creating a new top-of-funnel ...

When someone asks ChatGPT for recommendations, the chatbot will be able to access inventory from Shopify merchants and present it for immediate purchase. Shopify says the integration will be seamless ...