Advertisers can now automatically import Meta and TikTok ad cost data into Google Analytics for unified, real-time cross-channel reporting.

Meta’s work to improve its ranking systems has already increased time spent on videos on Facebook by more than 20 percent ...

A new Instacart integration with TikTok will enable select CPG advertisers to tap into the grocery services platform’s ...

The partnership lets CPG advertisers use Instacart’s retail data to target high-intent shoppers and track purchases directly ...

Instacart and TikTok integrate retail media data to power shoppable, better-targeted CPG ads with real-time performance tracking.

The grocery delivery platform is the first retail media partner to enable targeting and end-to-end measurement directly ...

The new integration makes Instacart the first retail media network (RMN) to offer advertisers end-to-end capabilities natively on TikTok. The solution includes direct access to high-intent audience ...

According to Instagram head Adam Mosseri, the company is testing a new design in India that makes Reels the default home tab.

Instacart (CART) announced a new integration with TikTok that enables select CPG advertisers to tap into its first-party retail media data to ...

OpenAI is preparing to launch a standalone app for its new video generation model, Sora 2. The app is said to have a vertical video feed with swipe-to-scroll navigation, similar to TikTok, Instagram ...