Use audience signals to refine your reach, reduce wasted spend, and apply performance data across Google and other ad platforms.

The Justice Department and Google wrapped up a two-week hearing that could have a major effect on online advertising.

Google is willing to cough up more advertising data to publishers to address concerns about its illegal monopoly over digital ...

Responsive Search Ads (RSAs) have been around for many years now, but for some reason, so many Google Ads practitioners still find them confusing. RSAs can be incredibly powerful if you know how to ...

Meta's rising ad impressions, strong EPS growth, expanding subscriptions, and attractive valuation drive long-term upside.

Most tech giants have not succeeded by creating high-cost products, but rather by making low-cost products that users can’t ...

With Sora, OpenAI joins the race to make AI video the next frontier of social media—and a potential new revenue stream.

Today, Meta stock trades for 25x forward earnings estimates, making it the second-cheapest of the Magnificent Seven after ...

Scammers create Facebook pages advertising “ (breed) puppies/kittens for rehoming and adoption.” They steal photos from legitimate breeders or public profiles to make the pages appear real. The ...

When Amazon recruited longtime Microsoft product chief Panos Panay in 2023 to run its devices division, his new colleagues ...

Most major corporations — from airlines to social media platforms — now aspire to become unregulated banks. Bankification today accounts for the highest profit margins in the US economy, crippling ...

Great ad copy depends on the input. See how clear, structured prompts – from personas to constraints – lead to stronger ...