Question: Why is labeling students “high,” “medium,” and “low” problematic?

New Delhi: Global spending on linear television advertising has dropped to $143.9 billion in 2025, representing just 12.4% of total ad expenditure, according to WARC’s latest Global Ad Trends: The ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Ad spending continued its shift away from linear TV to ...

Ad spending continued its shift away from linear TV to streaming during this year’s upfront ad-buying season, but, thanks in part to the growth of free ad-supported streaming services (FASTs), buyers ...

BJP media incharge Karan Nanda said the central and state Congress leaders who had promised one lakh jobs in the first cabinet and five lakhs jobs in five years have cheated the unemployed youth by ...

Traditional TV content viewing of long-form programming -- half-hour and hour-long TV shows -- still commands major attention among adults age 18 and up -- comprising 67.4% share for June for ...

It’s not every day that Health and Human Services Secretary Robert F. Kennedy Jr. and Independent Senators Bernie Sanders and Angus King would agree on, well, anything. But when it comes to the ...

TVB, the not-for-profit trade association representing America’s local broadcast television industry, analysed Nielsen’s May Gauge Report data with a focus on determining what is actually most ...

Four years ago, David Zaslav insisted that Discovery Communications together with what was then called WarnerMedia was more than the sum of its parts. They had a “formidable” lineup of global assets, ...

Quick-service restaurants have traditionally relied on linear television to build brand recognition and drive traffic to stores, yet, unlike digital platforms, where the path from ad exposure to ...