Google's update give advertisers more precise control over which programmatic buyers can bid on their inventory.

Amazon Ads and Spotify announced a deal giving advertisers using Amazon DSP programmatic access to Spotify's streaming ad ...

Judge Leonie Brinkema is ready to be done with the DOJ v. Google saga; Amazon DSP comes out on top; and Mozilla brings programmatic ads to Firefox.

The AdExchanger Commerce Media Newsletter has been on a brief hiatus due to some in-court legal issues (Google’s, not my own) ...

Google announced it will replace the "Ad networks" blocking control from Brand safety within in AdSense with a new ...

Finally, Spotify has teamed up with Amazon Ads, integrating its audio and video inventory into Amazon’s DSP. The partnership ...

In the world of online advertising, demand-side platforms are in the midst of a price war, and Google (GOOG) (GOOGL) is the latest to ease costs on its ad tech, according to a Thursday report by Ad ...

When people think about artificial intelligence, they often picture chatbots spinning out text, image generators creating art, or voice assistants fielding questions. In all these cases, AI is working ...

Nexverse.ai, the AI-native omnichannel ad exchange from VerSe Innovation, today announced a strategic partnership with ...

The Global AdTech Market Size is projected to grow at a CAGR of 14.3% from 2025 to 2032, according to a new report published ...

Government attorneys advocated for sweeping structural changes, including the divestiture of Google’s ad exchange, the core ...

Google (GOOG)(GOOGL) is undergoing yet another remedy trial in U.S. District Court that could drastically alter the future of ...