AI has helped the ad-tech company’s automated programmatic ad buying deliver results up to five times faster than traditional ...
Britain’s antitrust watchdog is labeling Google a “strategic” player in the online search advertising market, paving the way ...
Alphabet Inc's Google will lift its temporary ban on election-related advertisements on Dec. 10, it said on Wednesday.
Alphabet Inc's Google faced a bipartisan buzzsaw of tough questions about its ad business in a hearing on Tuesday, with a particular focus on whether it misused its dominance in online advertising to ...
When you hear the phrase “hypergrowth startup,” the first things that come to mind are funding rounds, new product launches, ...
The chase for empty traffic is over. SEO success now depends on intent-driven content, grounded visibility, and proof of ...
With the launch of Gemini Enterprise, Google is betting that easy-to-build AI ‘agents’ are the key to unlocking the corporate ...
OMD Worldwide execs approached the Media Rating Council nearly two years ago and then began developing standards to bring transparency to the ad industry. Now the agency wants the ad industry to adopt ...
Google announced it will replace the "Ad networks" blocking control from Brand safety within in AdSense with a new ...
Global ad laws were already a patchwork. Then came AI. Faster, fuzzier, and harder to govern. Between fines, fragmented ...
The AdExchanger Commerce Media Newsletter has been on a brief hiatus due to some in-court legal issues (Google’s, not my own) ...
OMD Worldwide execs approached the Media Rating Council nearly two years ago and then began developing standards to bring transparency to the ad industry. Now the agency wants the ad industry to adopt ...