Google's update give advertisers more precise control over which programmatic buyers can bid on their inventory.
Judge Leonie Brinkema is ready to be done with the DOJ v. Google saga; Amazon DSP comes out on top; and Mozilla brings programmatic ads to Firefox.
The AdExchanger Commerce Media Newsletter has been on a brief hiatus due to some in-court legal issues (Google’s, not my own) ...
Google announced it will replace the "Ad networks" blocking control from Brand safety within in AdSense with a new ...
Finally, Spotify has teamed up with Amazon Ads, integrating its audio and video inventory into Amazon’s DSP. The partnership ...
The Global AdTech Market Size is projected to grow at a CAGR of 14.3% from 2025 to 2032, according to a new report published ...
Government attorneys advocated for sweeping structural changes, including the divestiture of Google’s ad exchange, the core ...
Google (GOOG)(GOOGL) is undergoing yet another remedy trial in U.S. District Court that could drastically alter the future of ...
EU rules on political ads – aimed at countering information manipulation and foreign interference in elections – will take ...
Over a two-week span, Judge Brinkema heard from expert witnesses to determine how to remedy Google's illegal monopoly in ad ...
OMD Worldwide execs approached the Media Rating Council nearly two years ago and then began developing standards to bring transparency to the ad industry. Now the agency wants the ad industry to adopt ...