Google's update give advertisers more precise control over which programmatic buyers can bid on their inventory.

Government attorneys advocated for sweeping structural changes, including the divestiture of Google’s ad exchange, the core ...

Judge Leonie Brinkema is ready to be done with the DOJ v. Google saga; Amazon DSP comes out on top; and Mozilla brings programmatic ads to Firefox.

Over a two-week span, Judge Brinkema heard from expert witnesses to determine how to remedy Google's illegal monopoly in ad ...

Google announced it will replace the "Ad networks" blocking control from Brand safety within in AdSense with a new ...

Online music and podcast platform Spotify (NYSE:SPOT) has tied up with Google (NASDAQ:GOOG) (NASDAQ:GOOGL) and Magnite (NASDAQ:MGNI) for a programmatic ads partnership for advertisers to buy ads on ...

Day Two of the remedies phase of the Google ad tech antitrust trial was a grueling back-and-forth about the future of Google ...

In the world of online advertising, demand-side platforms are in the midst of a price war, and Google (GOOG) (GOOGL) is the latest to ease costs on its ad tech, according to a Thursday report by Ad ...

Spotify has expanded its programmatic ad partnerships with Google and Magnite aimed at providing access to the music app’s ad exchange. Advertisers can now access Spotify’s logged-in users via a ...

El SEGUNDO, Calif., April 09, 2025 (GLOBE NEWSWIRE) -- Shirofune, a leader in automated ad management technology that services major advertising agencies worldwide, including Dentsu, is pleased to ...

LONDON, April 30, 2024 (GLOBE NEWSWIRE) -- Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, today released March 2024 Global Top Grossing Mobile ...

Nexverse.ai, the AI-native omnichannel ad exchange from VerSe Innovation, today announced a strategic partnership with ...