YouTubers are no longer just creators, and in some cases, their side businesses are growing faster than their channels.

Google is piloting a Labs section inside the Google Ads platform, giving advertisers a centralized place to access early-stage experiments and tools. Why we care. Instead of quietly testing features ...

Google Ads is expanding Performance Max reporting with new asset segmentation and a beta channel report that shows results by surface. Google's automated Performance Max campaigns now show detailed ...

Google has refreshed its Ads scripts documentation to make it easier for advertisers and developers to build, test, and customize automations. Why we care. Scripts help advertisers save time and scale ...

To divest, or not to divest. During day two of the remedies phase of the Department of Justice (DOJ)’s ad tech antitrust trial, both sides underwent a grueling back-and-forth about whether a ...

Google is willing to share more data with publishers to remedy a court’s finding that the Alphabet Inc. unit illegally monopolized some advertising technology, a senior executive said. Testifying at a ...

ALEXANDRIA, Virginia (Reuters) -Alphabet's Google is seeking to avoid a forced sale of part of its online advertising business in its latest face-off with U.S. antitrust enforcers that began on Monday ...

The remedy phase of Google’s ad-tech antitrust trial begins today, following the company’s loss in April when the court ruled that Google maintained monopolies in the open web display publisher ad ...

Google is again facing a legal challenge in US federal court, with the government seeking a breakup of its ad technology business. This follows a previous setback where a similar demand was rejected.

The Justice Department gets a second chance to force a breakup of Alphabet Inc.’s Google on Monday as it heads to court before the Virginia federal judge who ruled the search giant illegally ...

Google made the case Monday to a Virginia judge that it should be permitted to hold on to several key portions of its advertising technology ecosystem, just weeks after avoiding a breakup of its ...

YouTube Misinformation FILE - A YouTube sign is shown near the company's headquarters in San Bruno, Calif., Wednesday, March 12, 2025. (AP Photo/Jeff Chiu, file ...